Since the advent of digital distribution, consumer culture has changed drastically. Quite prevalently, there has been a transition in the marketing industry from an outbound to inbound approach, a draining of patience in the 80’s and 90’s consumer, and an exponential increase in the competition for consumer impressions.
In order to stay afloat, or even better, succeed in today’s ‘Titanic and the Glacier’ business world, a business owner needs to be in touch with consumer demands. Business owners need to attract consumers without spending thousands if not millions on obsolete advertising. Business owners need to deliver information at ludicrous speeds to distant consumers searching for product or service. Business owners need to stay as far ahead of the curve has humanly (or digitally) possible. Business owners NEED… a website. There is no better way than the internet to obtain inbound business traffic and support the consumer’s fading patience, all while staying competitive in the ‘fight for the bow’ world of consumer impressions.
Although our consumer culture is still greatly impacted by conventional advertising, internet surfing has trained the public to more quickly disregard personally irrelevant content. This causes the stream of business success to point towards a new revolution of marketing; inbound marketing. Companies invest in systems that allow consumers to find them, rather than massive and blatant ‘buy our product’ ad campaigns. No longer will consumers be duped into Geico’s million dollar SuperBowl commercial or print campaign. The novelty in talking lizards is gone.
Inbound marketing systems are almost always delivered through the internet in the form of a website; a forum to build consumer interest that ultimately builds customer base. New businesses would be foolish to close off this proven consumer stream by not launching a website.
Another transformation guaranteed to affect your business is the consumer’s dire need to access information immediately. Today, consumers have taken to addictive shopping habits and quick fixes; rubber band and all. When the urge to purchase arrives, immediate relief is necessary, and any time given between the urge and the purchase decreases consumer interest. This can result in the money staying nicely tucked away in their wallets. Good for the wallet industry, bad for your business…. bad for the economy.
In order to feed the consumer’s craving for instant gratification, business owners need to utilize the greatest inventions of the 20th and 21st centuries and launch a website. By providing information about your company, services, products and more, you can successfully scratch your consumer’s itch, loosen the rubber band and turn them into a long-term customer.
To add another drop of blood into the already shark infested waters, every business owner should examine the competition for your customers’ eyeballs; and by eyeballs I mean ‘interest’ in the form of impressions. That’s right, customers need to SEE your company’s offering before they’ll commit to a purchase. And now, with our awesomely digital world soaring through space, the competition for impressions pulled a Spaceballs’ very own Dark Helmet and skipped from light speed straight to ludicrous speed. Are you nuts? Everyone and their neighbor are competing for the same business. The only way to be first to the finish line, where millions of eyeballs are waiting, is the internet.
In order to gain confidence and be the first to the consumer impression an online presence must be established. Whether it’s a tailor business, a frozen yogurt business or a gimmicky pen business, the first to the finish line is always the winner. So why not travel a step faster than ludicrous speed and be the first to stretch your torso to the sky to break that finish line tape. Launching a website is the ludicrous speed power of a business. Sticking to the ways of the past leave you far behind the hare, the tortoise and Dark Helmet.
With 50,000 new businesses each year clawing their way to the bow of the bobbing ship, doing everything in their power to make it to a life raft, aspiring entrepreneurs must take every digital step possible. Launch your business into the 21st century. It starts with a website, today’s metaphorical business life vest.
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